The HMD Aura: smart and simple
Nairobi, Kenya, 30th May 2024 – Human Mobile Devices (HMD) unveils HMD Aura, a new HMD original designed to be classic – simple clean lines, in two attractive colours: Glacier Green and Indigo Black. The design creates an aura of refined beauty and timeless sophistication.
Capturing precious moments does not require a fortune, with a 13 MP rear camera and intuitive features, anyone can effortlessly snap unforgettable memories.
“HMD Aura is more than an affordable smartphone, it’s a smart investment. It embodies our commitment to delivering on-camera capabilities, design, solid performance, and efficiency, at a price that won’t break the bank."
Psst! What three things make us stand out from the crowd?
Snap happy
In addition to the 13 MP rear camera, HMD Aura comes with a 5 MP selfie camera to snap, selfie-check, and flex on your socials. And when inspiration strikes, the last thing you want to do is fiddle with the camera settings. HMD Aura has a few simple-to-use modes, so you can pick the best one and just start snapping. Don’t let the moment pass you by.
Boost it up to go faster.
HMD Aura can handle everyday tasks with ease. But if you want to give it a little boost, you can add up to 4 GB of memory using virtual RAM¹, and watch as your browsing, streaming, and multitasking really takes off. If only everything had a button like that.
Works like a charm.
With the full AndroidTM 13 operating system, HMD Aura is simply a pleasure to use. With that said, it doesn’t think kindly of internet nasties – two years² of regular security updates will help keep your data safe against the latest threats.
Ballin’ on a budget
Sophisticated premium design with access to all the smart essentials you need at an extremely accessible price point.
HMD Global Oy is a licensee of the Nokia brand for phones & tablets. Nokia is a registered trademark of Nokia Corporation. Android is a trademark of Google LLC. All specifications, features and other product information provided are subject to change without notice.
¹Using memory extension (virtual RAM) requires enough storage space. To protect the storage, memory extension is automatically and permanently disabled once 90% of the usage limit is reached. This can occur after 4 years of heavy usage.
²From the global launch date of HMD Aura.
About HMD
We are HMD, Human Mobile Devices. At HMD, we start by tuning into what people really want. Our consumers are passionate about the planet, often feel swamped by digital overload, and are keeping a close eye on their budget. That’s why we are thrilled to be Europe’s largest smartphone maker, championing repair-at-home phones, and a go-to for much needed digital time out.
Coming this year, you can expect to see a new portfolio of HMD branded mobile devices, as well as Nokia phones and exciting new partnerships. For further information, see www.hmd.com.