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Upgrade smarter with the HMD Key offering affordability without compromise

published on 2 min read

  • A lightweight, affordable smartphone designed for everyday life

  • Brilliant basics with performance at its core

  • Ultra-affordable: Available at just £59 from the 2nd of January in the UK, Australia, and the New Zealand

Upgrade your smartphone with Human Mobile Devices (HMD) and their latest launch of the HMD Key. The HMD Key is proof that you don’t need to break the bank to get a reliable smartphone. Its lightweight build, essential features, and accessible price point make it an excellent choice for anyone seeking a new smartphone.

Designed with a focus on the essentials, the HMD Key brings speed, security, and reliability to the forefront, making it the perfect companion for those who want a premium Android™ 14 experience (Go edition) on an affordable and dependable device.

From snapping photos of a night out to capturing panoramic landscapes, or even creating artistic portraits, the HMD Key has got you covered. The device is equipped with versatile camera modes, including Portrait, Night, Pro, Slow Motion, Time Lapse, and Panorama—ensuring the right setting for every moment.

Putting the smart in smartphone, there is no detail that has not been thoughtfully considered when creating this sleek affordable device. Crafted so that the smartphone can perform efficiently and effortlessly, the Virtual Memory takes only up to 2 GB of storage and treats it as RAM¹ – this smart feature ensures that the device runs seamlessly, even when juggling multiple apps or tasks.

Another key area this device hasn’t cut back on is its security. Quarterly security updates for 2 years² will help keep everything safe and sound. The HMD Key also goes for up to 77 hours between charges³.  So, no matter how much you want to get done in a day, you won’t have to add panic-charging to your to-do list.

“Smartphones don’t have to be expensive to be smart and the HMD Key makes sure users get what they expect from their smartphone whilst catering to those on a budget. It’s got all the essential photography modes plus performance-boosting virtual memory, and the smooth Android experience.”

— Commenting on the launch of HMD Key, Lars Silberbauer, Global Chief Marketing Officer at Human Mobile Devices (HMD), said:
HMD Key is available at hmd.com for £59 from the 2nd of January. To find out more, visit www.hmd.com.

Downloads

  • HMD Key Midnight Black
  • HMD Key Icy Blue

Notes to editors:

Variations on offering may apply. Check local availability. All specifications, features and other product information provided are subject to change without notice. All images are for illustrative purposes only.

¹Using memory extension (virtual RAM) requires enough storage space. To protect the storage, memory extension is automatically and permanently disabled once 90% of the usage limit is reached.

²From the global launch date of HMD Key.

³Battery testing was conducted by HMD Global Oy using a real-life usage test. Testing included cycles combining 1-9 minutes of active usage and 30 minutes of idle time with a new battery, starting from 100% battery charge until the device powered off. Usage included e.g., gaming, video streaming, video playback, calling, browsing, and data transfer. Testing was conducted with normal device settings in a lit indoor environment.