Finger on the Pulse
- Tech innovator Human Mobile Devices (HMD) reveals the first original HMD collection: HMD Pulse Pro, HMD Pulse+ and HMD Pulse
- Sleek lines, chilled tones, modern aesthetics and hyped hues characterise HMD’s fresh new look
- New research from HMD reveals 41% of Gen Z would be more likely to purchase an electrical device if they could repair it themselves at home
- HMD predicts that three out of every four devices it sells in Europe in 2024 will be repairable, up from one in three in 2023
- HMD Pulse+ and HMD Pulse are available online at hmd.com and in-store at Argos from 24th April and HMD Pulse Pro is coming soon
Tech innovator Human Mobile Devices (HMD) has today revealed its first line of smartphones under the original HMD line: HMD Pulse Pro, HMD Pulse+ and HMD Pulse.
The HMD Pulse collection sets the tone for HMD’s original line: clean lines, calm tones, modern aesthetics, elegant repairability and bold, brazen design at an accessible price.
“We’ve got our finger on the pulse, and recognise consumers’ needs and anticipate market trends; repair is the cornerstone of a fresh chapter in smartphone innovation. Forget the ordinary, this is a new era of smartphone sophistication with substance.”
“Repairability is a hot topic for consumers, and CCS insight has seen interest in repairing mobile phones increase significantly in both the EU and US over the last year. Approximately 55% of those surveyed in the EU said they would like to have a device that’s outside its warranty period repaired at a reasonable cost rather than replacing it with a new device. In the US interest is also strong, at an impressive 49%. We also note that 47% of EU consumers and 48% of US consumers express readiness to pay slightly more for environmentally friendly products, which underlines an appetite for more repairable products.”¹
“HMD has been a trailblazer for more repairable smartphones. It’s encouraging that the HMD Pulse Family is even easier for consumers to repair, and this design decision aligns well with the consumer trends we are seeing in our research.”¹
“HMD has just announced its fourth repairable device: HMD Pulse Pro. HMD's ongoing commitment to designing phones with repairability in mind is an encouraging shift in our throwaway culture, proving that HMD has the innovative culture needed to drive advances in repairability. We're keen to collaborate as they work towards making repairable phones the norm, not the exception.”
The HMD Pulse Collection
Each device in the new HMD Pulse range is built to be repairable, HMD calls it ‘Gen 1 repairability’, empowering owners to replace a damaged display, bent charging port, or a depleted battery, without an engineering degree. Users can simply pick up a self-repair kit in partnership with iFixit.²
HMD Pulse Pro: Your selfie game is about to level up
HMD Pulse Pro is a selfie-lover’s new best friend. With a market-leading 50MP Selfie Camera, your picture-perfect snaps will be the envy of all this summer. Give your phone the two-finger salute to kick-start all new Selfie Gesture Navigation, capturing core memories with just a wave of the hand, or go hands-free with a finger-heart, thumbs up or two-handed heart sign – perfect for those group selfies. And you can wave goodbye to blurry night-time selfies with HMD Pulse Pro’s AI Super Portrait mode, rendering even the darkest selfie as clear as day. Making it easier than ever to capture memories in high-definition, HMD Pulse Pro makes you look like a pro photographer – without any training.
HMD’s Pulse Pro is a fashion statement that won’t go out of style, available in three stunning shades: Glacier Green, Twilight Purple and Black Ocean. And it doesn’t stop at the handset. Pulse Pro in Glacier Green has its own statement colour-matched charger which is sold separately. With its timeless design and sleek silhouette, it’s giving major celebrity vibes, without the celebrity price tag.
HMD Pulse+ and HMD Pulse
HMD Pulse Pro’s little siblings, HMD Pulse+ and HMD Pulse, offer up to 59 hours of battery life and Gen 1 repairability, in the same three eye-catching shades.³ HMD Pulse+ boasts a 50MP rear camera and depth sensor that lets you snap quality pictures with ease, whilst HMD Pulse, the final part of HMD’s first original trio, strikes the perfect balance between affordability, performance and repairability. With an 13MP camera complete with AI HDR and skin-tone optimisation for naturally vibrant shots, HMD Pulse packs a punch.
With top-range specs at a mid-range price point, the HMD Pulse Family aims to make the smartphone category accessible to all.
HMD Pulse+ and HMD Pulse are available online at hmd.com from 24th April. HMD Pulse Pro is coming soon along with the Glacier green charger. Self-repair kits available from iFixit.
Manage your screen time responsibly, capture the moment, but make sure you live in the moment too. Find our tips for taking a digital detox here.
Downloads
Pulse Pro Lifestyle
Pulse Pro Lifestyle Pulse Pro Rational Back Glacier Green
Pulse Pro Rational Back Glacier Green Pulse Pro Rational Back Twilight Purple
Pulse Pro Rational Back Twilight Purple Pulse Pro Rational Back Black Ocean
Pulse Pro Rational Back Black Ocean Pulse+ Rational Back Apricot Crush
Pulse+ Rational Back Apricot Crush Pulse+ Rational Back Glacier Green
Pulse+ Rational Back Midnight Blue
Pulse Rational Back Dreamy Pink
Pulse Rational Back Dreamy Pink Pulse Rational Back Atmos Blue
Pulse Rational Back Atmos Blue Pulse Rational Back Meteor Black
Pulse Rational Back Meteor Black
Notes to editors:
Variations on offering may apply. Check local availability. All specifications, features and other product information provided are subject to change without notice.
¹Source: CCS Insight Pulse: Connected Consumer research, March 2024.
²Details available at https://www.hmd.com/self-repair.
³Battery testing was conducted using a real-life usage test by HMD Global. The test included active usage of a device for 5 hours per day with a new battery. Usage included e.g. gaming, video streaming, calling, sending SMS, browsing and using apps (such as social media, news, navigation and music). The test was conducted with normal device settings in a lit indoor environment. The device was left on standby overnight.