HMD teams up with cricket giants Rajasthan Royals
Today, Human Mobile Devices (HMD), Europe’s largest mobile technology innovator, proudly announces its association with Rajasthan Royals as Official Smartphone Partner for this year's 2024 IPL season.
The partnership aims to enhance HMD’s brand visibility across the nation whilst celebrating capturing great sporting moments using HMD’s soon to be unveiled aspirational technology, leveraging crickets' biggest influencers along the way.
Both brands are shaking up their respective playing fields as the Rajasthan Royals top the IPL 2024 table, and cutting-edge tech innovator, HMD, secured multiple accolades at this year’s Mobile World Congress 2024 and was noted as a company with big plans to change smartphone design forever.
"Together with the Rajasthan Royals we will hit this brand association out the park, it’s an affiliation of two brands that aim to be ahead of the curve – we both are passionate, bold, and always one step ahead."
"As we embark on this exciting journey with HMD as our Official Smartphone Partner, we envision a partnership fueled by innovation and a shared commitment to transforming society through cricket. At the Royals, our mission is not only to excel on the field but also to pioneer change through innovation. HMD embodies this spirit with its cutting-edge technology and forward-thinking approach, and we are looking forward to leveraging our synergies driven by innovation on and off the pitch."
For further information, please contact the HMD press office: [email protected]
About HMD
We are HMD, Human Mobile Devices. At HMD, we start by tuning into what people really want. Our consumers are passionate about the planet, often feel swamped by digital overload, and are keeping a close eye on their budget. That’s why we are thrilled to be Europe’s largest smartphone maker, championing repair-at-home phones, and a go-to for much needed digital time out.
Coming this year, you can expect to see a new portfolio of HMD original mobile devices, as well as Nokia phones and exciting new partnerships. For further information, see www.hmd.com.
About Rajasthan Royals
Rajasthan Royals were the champions of the inaugural 2008 season and are one of the 10 teams competing in the Indian Premier League (IPL). The franchise completed a major shareholding restructure in 2021, with Emerging Media having the majority ownership of the franchise with support from new co-investor RedBird Capital Partners.
For more information, please log on to www.rajasthanroyals.com